Beginning?

How it all began – Presentation with “singing and shooting”

The process of the Americanization of the world was parallel to the rise of America as a world power. It influenced not only the politics, economy, technology, and culture, but also the mentality, customs, behavior and value systems of societies and states on the entire planet. Most often it was associated with the rise and spread of American mass culture. In the 1920s, Hollywood grew into a world leader of film production, jazz and radio developed. Consequently, America began to intensify the “export” of its mass culture. The rise of department stores and a consumer society started to dictate the world rhythm.

However, the roots of this process may be traced even to the end of the American Civil War, when American mass culture began to spread globally. What were the “initial stages of Americanization”, if we can map them in that way? How and by what means and media did they penetrate the European culture in the 19th century? Since our earliest childhood, through our naive games of cowboys and Indians, we encountered the answers to these questions. At that time, we did not wonder where these games originated. We considered them to be largely a part of our own everyday life.  But, are these children’s games what lead us to search for the continuity and presence of this type of American popular culture, starting from the late 19th century to the present, 150 years later?


Presentation and Discussion

Taking part in the discussion:
Radina Vučetić, Vladimir Arsenijević, Pavle Levi, Ana Miljanić, Branislav Dimitrijević


Researcher

Radina Vučetić is an associate professor and director of the Center for American Studies at the Faculty of Philosophy, She has published books Coca-Cola Socialism. Americanization of Yugoslav Culture (2018),  Monopol na istinu. Partija, kultura i cenzura u Srbiji šezdesetih i sedamdesetih godina XX veka (2016), Koka-kola socijalizam. Amerikanizacija jugoslovenske popularne kulture šezdesetih godina XX veka (šest izdanja), Evropa na Kalemegdanu. „Cvijeta Zuzorić“ i kulturni život Beograda 1918-1941 (2003, 2018), Vreme kada je narod govorio: Odjeci i reagovanja u Politici, 1988-1991 (coauthor with Aljoša Mimica, 2008), as well as numerous articles related to history 20. Century. Her research focuses on the history of America, Serbian / Yugoslav-American relations, the Cold War, soft power, cultural and social history. She is a member of the editorial board of the Yearbook of Social History, the Executive Board of the Fulbright and Friends Association and the Council Member of the Museum of Yugoslavia. She has received scholarships from Imre Kertész Kolleg Jen, Robert Bosch Stiftung, DAAD, and U.S. Department of State’s Fellowship Study of the U.S. Institutes: U.S. Culture and Society (New York University).

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